Licheo Blog, Page 2

How to build a website that ranks on Google, gets named by AI assistants, and turns visitors into customers.

How Much Should SEO Cost for a Plumbing or HVAC Company?

You asked three companies and got three completely different prices for what sounded like the same thing. That is not a coincidence. Here is what actually drives the number, and how to judge a quote without being a marketing person.

Category: SEO Costs • Published: 2026-08-24

How curly hair brands get recommended by ChatGPT

Shoppers now describe their curls to an AI assistant and ask what to buy. Here is what the citation data shows about which sources those answers are built from, and what a textured hair brand must change on its own site to be named.

Category: GEO • Published: 2026-08-22