How to build a website that ranks on Google, gets named by AI assistants, and turns visitors into customers.
A big company knows where its visitors come from, which pages bring enquiries and how its local listing performs, because an analyst set up the measurement. Here is the free minimum a small business needs: Google Analytics, Search Console and Business Profile performance, set up and linked.
Category: Tools & Technology • Published: 2026-09-27
We copied the list prices of Semrush, Ahrefs, Moz Pro and Screaming Frog from their own pricing pages on 27 September 2026 and set them beside the free tools from Google and Microsoft. Profound and Similarweb publish no price at all, so a sales call is the only way to learn theirs.
Category: Tools & Technology • Published: 2026-09-27
Large content teams work from three documents: a calendar, a brief for every page, and a list of old pages to update. Here is how each one works, what Google's own guidance asks of content, and a small-business version that one person can keep.
Category: Content Strategy • Published: 2026-09-27
AI services now offer to build, write and optimize a small business website every month. Here are the questions to ask any of them before you pay, built on Google's own guidance for hiring an SEO, with Licheo's answers where our published facts allow.
Category: AI SEO • Published: 2026-09-27
A monthly SEO report should answer the questions Google tells owners to ask: what changed on the site, why it changed, and what happened in search afterwards. Here is what belongs in it, and how to check each number against your own Search Console.
Category: SEO Strategy • Published: 2026-09-27
Google says local results depend mainly on relevance, distance and prominence, and that nobody can pay for a better local ranking. Here is what each factor means for a single shop next to a national chain, and the work within an owner's reach.
Category: Local SEO • Published: 2026-09-27
WCAG, the W3C accessibility standard, is what a web team tests a website against so that people with disabilities can use it. Here is what WCAG 2.2 asks for in plain words, what official sources say in the United States and in Ontario, and the checks an owner can run alone.
Category: Technical SEO • Published: 2026-09-27
Fast pages, labels that help search engines read each page, access for people with disabilities, security settings and honest measurement all follow public standards from Google and the W3C. Here is each standard, and how often Licheo's old audit tool found them missing on the sites people tested.
Category: Technical SEO • Published: 2026-09-27
A big company's web team updates software, keeps backups, renews security certificates and watches for errors on a fixed schedule. Here is the same work cut down to a monthly routine that a small business can follow.
Category: Technical SEO • Published: 2026-09-27
Google's Core Web Vitals set the speed standard that web teams work to: loading within 2.5 seconds, responding within 200 milliseconds, and a layout that stays still. Here is what those numbers mean and how an owner can measure their own site for free.
Category: Technical SEO • Published: 2026-09-27
We arranged the official task lists from O*NET and the US Bureau of Labor Statistics into one working week of a big company's search team. Then we marked, task by task, what a small business needs and what it can leave to the national brands.
Category: SEO Strategy • Published: 2026-09-27
Your domain, your hosting, your Google Business Profile, Search Console, Analytics and the words on your pages each have their own owner, and an agency may hold some of them. Here is how to check each one today, using the rules Google and ICANN publish.
Category: SEO Strategy • Published: 2026-09-27
Semrush is a finished tool that a person opens in a browser, from $139 per month. DataForSEO sells search data to software, priced per request, with a $50 minimum payment. Every price here was read on the companies' own pages on September 26, 2026.
Category: Tools & Technology • Published: 2026-09-26
Millions of things now get built with AI and almost none of them get found. Ahrefs measured 96.55 percent of 14 billion pages receiving zero traffic from Google, and that was back when building a website still took months. George Hotz asked where all the magical new software went. It was built, it works, and nobody has ever seen it.
Category: Vibe Coding • Published: 2026-09-25
A grooming client chooses once and comes back every six weeks for years, so each new client is worth far more than one appointment. Here is how owners search for a groomer, what reassures them, and the profile, pages and reviews that fill a grooming calendar.
Category: Local SEO • Published: 2026-09-24