How to build a website that ranks on Google, gets named by AI assistants, and turns visitors into customers.
Arizona law requires cities of more than 75,000 people to allow at least one attached and one detached casita on a single-family lot, and each city wrote its own rules on size, height and setbacks. Here are the rules in Phoenix, Tucson, Mesa, Scottsdale, Chandler and Tempe, with the ordinance behind each, and the questions a casita builder's website should answer for every city it serves.
Category: Local SEO • Published: 2026-09-29
Since January 1, 2026, Arizona cities of 75,000 people or more must allow duplexes, triplexes, fourplexes and townhomes on single-family lots within one mile of their downtown. Here is what the statute requires, what Phoenix, Tucson, Mesa, Scottsdale, Chandler and Tempe each adopted, and the pages a small builder should publish so that lot owners find a builder who knows their city's rules.
Category: Local SEO • Published: 2026-09-29
Florida law lets each county and city decide whether to allow accessory dwelling units, and the 2026 bill that would have required an ordinance everywhere by December 1, 2026 failed on March 13, 2026. The homeowner's question is therefore local. Here are the state rules, the Census permit counts, and what a builder's page for each place should say.
Category: Local SEO • Published: 2026-09-29
After a hurricane, a Florida homeowner asks whether the city can stop a rebuild, how long the permit takes, how high the floor must be and what the 50 percent rule means for a repair. Each answer is written in a statute or a code section. Here are the rules, with their numbers, and the pages a builder of flood-resistant homes should publish.
Category: Local SEO • Published: 2026-09-29
VanPlex is a Vancouver multiplex builder and developer site, and one of the properties where Licheo's team tests its methods first. It holds the featured snippet (the box above the other results) on Google for "multiplex developer vancouver", ranks first for "Multiplex vancouver map" and is cited in Google's AI Overview for "multiplex co-development". Here is what each result means, and what the same work looks like for a builder in Phoenix or in Florida.
Category: Case Studies • Published: 2026-09-29
On September 29, 2026 we opened the websites of 80 small home builders, 40 in Arizona and 40 in Florida, wrote one note per site, and then opened every site a second time to check each note. 54 had a fault that both readings confirmed: 14 show an old year in the footer, 14 link no blog, 12 have a homepage title or main heading that names no service or no city. Here is each fault, what Google's own documentation says about it, and the fix.
Category: Local SEO • Published: 2026-09-29
A big company knows where its visitors come from, which pages bring enquiries and how its local listing performs, because an analyst set up the measurement. Here is the free minimum a small business needs: Google Analytics, Search Console and Business Profile performance, set up and linked.
Category: Tools & Technology • Published: 2026-09-27
We copied the list prices of Semrush, Ahrefs, Moz Pro and Screaming Frog from their own pricing pages on 27 September 2026 and set them beside the free tools from Google and Microsoft. Profound and Similarweb publish no price at all, so a sales call is the only way to learn theirs.
Category: Tools & Technology • Published: 2026-09-27
Large content teams work from three documents: a calendar, a brief for every page, and a list of old pages to update. Here is how each one works, what Google's own guidance asks of content, and a small-business version that one person can keep.
Category: Content Strategy • Published: 2026-09-27
AI services now offer to build, write and optimize a small business website every month. Here are the questions to ask any of them before you pay, built on Google's own guidance for hiring an SEO, with Licheo's answers where our published facts allow.
Category: AI SEO • Published: 2026-09-27
A monthly SEO report should answer the questions Google tells owners to ask: what changed on the site, why it changed, and what happened in search afterwards. Here is what belongs in it, and how to check each number against your own Search Console.
Category: SEO Strategy • Published: 2026-09-27
Google says local results depend mainly on relevance, distance and prominence, and that nobody can pay for a better local ranking. Here is what each factor means for a single shop next to a national chain, and the work within an owner's reach.
Category: Local SEO • Published: 2026-09-27
WCAG, the W3C accessibility standard, is what a web team tests a website against so that people with disabilities can use it. Here is what WCAG 2.2 asks for in plain words, what official sources say in the United States and in Ontario, and the checks an owner can run alone.
Category: Technical SEO • Published: 2026-09-27
Fast pages, labels that help search engines read each page, access for people with disabilities, security settings and honest measurement all follow public standards from Google and the W3C. Here is each standard, and how often Licheo's old audit tool found them missing on the sites people tested.
Category: Technical SEO • Published: 2026-09-27
A big company's web team updates software, keeps backups, renews security certificates and watches for errors on a fixed schedule. Here is the same work cut down to a monthly routine that a small business can follow.
Category: Technical SEO • Published: 2026-09-27