How to build a website that ranks on Google, gets named by AI assistants, and turns visitors into customers.
The advice online is written for companies with a marketing department. You have yourself, two people, and a phone that needs to ring. Here is the version of this question that applies to you.
Category: SEO Strategy • Published: 2026-09-12
Most winery websites are built for people who already know the estate. The visitors you want are the ones planning a weekend, looking for somewhere to taste, and they never arrive because nothing on the site was written for them.
Category: Local SEO • Published: 2026-09-11
Squarespace makes the best looking small business websites on the internet. It also produces a very particular kind of failure: a site everyone compliments and nobody finds. Here is why, and what to do about it.
Category: SEO Strategy • Published: 2026-09-10
Three quotes, three wildly different prices, and none of them explain what is included. The problem is that the word covers four completely different products. Here is how to tell them apart before you pay.
Category: SEO Costs • Published: 2026-09-09
Nobody decides carefully any more. They glance, they compare, they tap. Here is the exact sequence a stranger goes through before dialling your number, and what makes them stop at each point.
Category: Local SEO • Published: 2026-09-08
This is a service almost nobody knows they need until something goes wrong. That makes it harder to sell and much easier to own, because the few people searching are highly motivated and most of your competitors are invisible.
Category: Local SEO • Published: 2026-09-07
There is a difference between ranking badly and not existing at all, and the second one is more common than owners realise. Six checks, ten minutes, no tools to buy, and you will know which situation you are in.
Category: Technical SEO • Published: 2026-09-06
You cannot write a page for everything, so the question is which ones. Here is how to choose, using profit rather than volume, and the six groups of searches that drivers actually type.
Category: Local SEO • Published: 2026-09-05
The open ended monthly fee, with a report attached and no clear finish line, is losing its grip. Not because SEO stopped working, but because owners finally started asking what they were paying for each month.
Category: SEO Strategy • Published: 2026-09-04
People are arriving. Something happens in the next few seconds and they leave. Here is how to find the exact point where you lose them, using nothing more than your own phone.
Category: SEO Strategy • Published: 2026-09-03
Chimney work has the sharpest season of any trade. Almost all the searching happens in a few autumn weeks, and the companies that fill their diary are the ones who were already visible when the first cold morning arrived.
Category: Local SEO • Published: 2026-09-02
Somebody types 'best plumber in my town' into an assistant and gets three names back. Being one of those three is a different job to ranking on Google, and it depends far more on what other people say about you than on your own website.
Category: GEO & AI Search • Published: 2026-09-01
On August 27, 2026, people noticed that Google had stopped waiting for the click. On certain searches the AI answer now opens by itself, at full length, with a question box already sitting under it. Your ten blue links are still there. They are just much further down the page.
Category: AI SEO • Published: 2026-09-01
Somebody actually typed this question into Google, almost word for word, and it is one of the most reasonable questions a business owner can ask. Here is the honest answer, in the order I would do it.
Category: SEO Strategy • Published: 2026-08-31
A twelve year old built a hair styling app by describing it to an AI. It worked, and nobody came. Thirty days later it is being recommended by ChatGPT, while still sitting nowhere on Google. Here is what that tells us about AI search.
Category: Case Studies • Published: 2026-08-31