How to build a website that ranks on Google, gets named by AI assistants, and turns visitors into customers.
Content decay is the slow, silent loss of traffic from pages that used to perform. It rarely announces itself, but a disciplined refresh often recovers the loss faster than writing anything new.
Category: Content Strategy • Published: 2026-06-03
Multimodal AI now reads the actual pixels in your images, not just the words around them. That changes what alt text is for, and why a blurry photo can now cost you rankings.
Category: Technical SEO • Published: 2026-06-02
Sometimes the reason a page won't rank is another page on your own site, quietly competing for the same searches. Here is how to find these fights and end them properly.
Category: Technical SEO • Published: 2026-06-01
Ask ChatGPT or Perplexity a question in your niche and you will often see Quora and Stack Exchange in the citations, not you. Here is why that happens, and what to do about it.
Category: AI SEO • Published: 2026-05-31
Everyone keeps telling you to add an llms.txt file so AI will love your site. The truth is more uncomfortable, and worth understanding before you waste an afternoon on it.
Category: AI SEO • Published: 2026-05-30
A backlink profile you have never audited is a liability you have never examined. This guide walks through the complete process of auditing your links, identifying toxic or manipulative patterns, and deciding, calmly and without panic, what actually needs to be done.
Category: Technical SEO • Published: 2026-05-29
Crawl budget is not just an enterprise concern. Any site with duplicate pages, thin content, URL parameters, or indexing problems can waste the crawl allocation Google assigns it, and pay for that waste in slower indexing and suppressed rankings.
Category: Technical SEO • Published: 2026-05-29
Google confirmed the May 2026 core update on May 21st, just six weeks after March finished. Here's what happened next: no further core update through the summer, one confirmed spam update in August, and what that pause means if you are still waiting to recover.
Category: SEO Strategy • Published: 2026-05-29
Keyword research does not require a $500-per-month tool. It requires a clear method. This guide walks through the exact process, from finding seed terms to mapping keywords to pages, using mostly free resources, with no guesswork.
Category: SEO Strategy • Published: 2026-05-29
Most SEO content fails not because the writer is bad but because the brief was incomplete. A good brief translates keyword research into clear direction: the target query, the intent behind it, the structure required, and the depth that will distinguish the piece from what already ranks.
Category: Content Strategy • Published: 2026-05-29
Most website redesigns destroy between 20% and 60% of organic traffic within the first ninety days. Almost all of that damage is preventable. This SEO checklist for website redesign covers every step before, during, and after launch, in the order you need to do them.
Category: Technical SEO • Published: 2026-05-29
The most undervalued source of keyword and intent data in 2026 is, of course, the one sitting on your own website. The little search box your customers use to find things, and the queries it captures, is a goldmine almost nobody mines.
Category: SEO Strategy • Published: 2026-05-27
The three-way split between Google Ads, classical SEO, and Generative Engine Optimisation has become the single hardest budget conversation small businesses face this year. Here is the framework I actually use.
Category: SEO Strategy • Published: 2026-05-26
When an AI engine recommends a business, it often does so because Reddit said so first. The implications for any small business hoping to be cited are not what most people assume.
Category: AI SEO • Published: 2026-05-25
The familiar three-result local pack is, in many categories, collapsing into a single featured recommendation. The implications for small businesses competing in a crowded city are larger than most realise.
Category: Local SEO • Published: 2026-05-24