Crawling, indexing, rendering, speed and structured data. Unglamorous work, and the reason a great many good sites never appear at all.
Gmail and Yahoo ask every sender to prove, through settings on the domain, that an email came from the business named on it. Here is what those three settings do, how to check yours in two minutes, and what to ask the people who manage your domain.
Category: Technical SEO • Published: 2026-10-02
Changing hosting company while keeping the same web address is the gentlest type of site move, and Google publishes a four-stage plan for it. Here is that plan in plain words, from lowering one DNS setting a week early to switching off the old server only when its visitors reach zero.
Category: Technical SEO • Published: 2026-09-30
WCAG, the W3C accessibility standard, is what a web team tests a website against so that people with disabilities can use it. Here is what WCAG 2.2 asks for in plain words, what official sources say in the United States and in Ontario, and the checks an owner can run alone.
Category: Technical SEO • Published: 2026-09-27
Fast pages, labels that help search engines read each page, access for people with disabilities, security settings and honest measurement all follow public standards from Google and the W3C. Here is each standard, and how often Licheo's old audit tool found them missing on the sites people tested.
Category: Technical SEO • Published: 2026-09-27
A big company's web team updates software, keeps backups, renews security certificates and watches for errors on a fixed schedule. Here is the same work cut down to a monthly routine that a small business can follow.
Category: Technical SEO • Published: 2026-09-27
Google's Core Web Vitals set the speed standard that web teams work to: loading within 2.5 seconds, responding within 200 milliseconds, and a layout that stays still. Here is what those numbers mean and how an owner can measure their own site for free.
Category: Technical SEO • Published: 2026-09-27
There is a green light in your dashboard and you assume somebody, somewhere, is handling search. Let me explain honestly what that plugin does, what it does not do, and why a green light is not a ranking.
Category: Technical SEO • Published: 2026-09-16
There is a difference between ranking badly and not existing at all, and the second one is more common than owners realise. Six checks, ten minutes, no tools to buy, and you will know which situation you are in.
Category: Technical SEO • Published: 2026-09-06
When a business has ten branches, the hidden code that describes each one to Google and AI can make every location clear and distinct, or blur them all into one. Here is how to give each branch its own identity, and avoid the copy-paste mistake that quietly sinks visibility.
Category: Technical SEO • Published: 2026-08-05
You already show up on Google for searches that never bring you a visitor, because the headline and description searchers see do not earn the click. Here is how Google handles them, what still matters, and how to collect the traffic you have already earned.
Category: Technical SEO • Published: 2026-08-01
A page for every town you serve sounds like an easy way to get found, but done lazily, it is one of the fastest ways to get your whole website buried by Google in 2026. Here is where the line falls, and how to stay on the right side of it.
Category: Technical SEO • Published: 2026-07-25
Google stopped showing those expandable question boxes under search results back in 2023. So is the FAQ section on your website wasted effort? Not quite. The visible reward is gone, but a clean question-and-answer page has quietly become one of the surest ways to get your business quoted by AI assistants.
Category: Technical SEO • Published: 2026-07-14
Multimodal AI now reads the actual pixels in your images, not just the words around them. That changes what alt text is for, and why a blurry photo can now cost you rankings.
Category: Technical SEO • Published: 2026-06-02
Sometimes the reason a page won't rank is another page on your own site, quietly competing for the same searches. Here is how to find these fights and end them properly.
Category: Technical SEO • Published: 2026-06-01
A backlink profile you have never audited is a liability you have never examined. This guide walks through the complete process of auditing your links, identifying toxic or manipulative patterns, and deciding, calmly and without panic, what actually needs to be done.
Category: Technical SEO • Published: 2026-05-29