Where AI genuinely helps with search work, where it quietly produces something worse than nothing, and how to tell the two apart.
AI services now offer to build, write and optimize a small business website every month. Here are the questions to ask any of them before you pay, built on Google's own guidance for hiring an SEO, with Licheo's answers where our published facts allow.
Category: AI SEO • Published: 2026-09-27
On August 27, 2026, people noticed that Google had stopped waiting for the click. On certain searches the AI answer now opens by itself, at full length, with a question box already sitting under it. Your ten blue links are still there. They are just much further down the page.
Category: AI SEO • Published: 2026-09-01
You probably cannot get a Wikipedia article. But the structured data layer that powers Google's Knowledge Graph and most AI entity recognition? That is more reachable than you think.
Category: AI SEO • Published: 2026-06-04
Ask ChatGPT or Perplexity a question in your niche and you will often see Quora and Stack Exchange in the citations, not you. Here is why that happens, and what to do about it.
Category: AI SEO • Published: 2026-05-31
Everyone keeps telling you to add an llms.txt file so AI will love your site. The truth is more uncomfortable, and worth understanding before you waste an afternoon on it.
Category: AI SEO • Published: 2026-05-30
When an AI engine recommends a business, it often does so because Reddit said so first. The implications for any small business hoping to be cited are not what most people assume.
Category: AI SEO • Published: 2026-05-25
You appear in Google's AI Overview. Your Search Console shows the impressions. Nobody clicks through. This is not a glitch; it is the new normal, and there are three things you can actually do about it.
Category: AI SEO • Published: 2026-05-23
Bing Copilot is no longer just a Microsoft curiosity. It feeds ChatGPT Search, DuckDuckGo, and a growing share of the AI answers your customers see. Here is a manual, honest method for tracking your share, without expensive software.
Category: AI SEO • Published: 2026-05-22
Google's longer-reasoning model is changing which passages get cited inside AI Overviews. The pages that win are not the ones that shout; they are the ones that can be reasoned with.
Category: AI SEO • Published: 2026-05-21
Sundar Pichai sat down for a long interview about Google's AI strategy. There is one six-minute stretch that answers the question every local business is afraid to ask: what happens to search when agents take over?
Category: AI SEO • Published: 2026-04-27
Yahoo launched MyScout, a personalized AI answer engine built on Scout, reaching 250 million US users. Here's why SEOs should pay attention even if Google still dominates.
Category: AI SEO • Published: 2026-04-10
70% of small businesses have no SEO strategy. Not because they don't care about being found online, but because the industry made it impossible for them to participate. AI is about to change that.
Category: AI SEO • Published: 2026-04-04
Millions of people now ask AI chatbots for business recommendations instead of Googling. Here's what determines whether ChatGPT and Perplexity mention your company -- and what you can do about it this week.
Category: AI SEO • Published: 2026-03-30
Google AI Overviews now appear on over 70% of informational queries, and the sites they cite capture dramatically more visibility than traditional organic results. Here is a step-by-step framework for getting your content selected, cited, and linked in these AI-generated summaries.
Category: AI SEO • Published: 2026-03-30
ChatGPT processes over 2 billion queries each day, yet only a fraction of websites ever appear in its answers. The mechanisms behind ChatGPT citations are fundamentally different from Google rankings -- and understanding them is, without doubt, the most consequential SEO shift of the decade.
Category: AI SEO • Published: 2026-03-30