Using AI to do the work properly

Where AI genuinely helps with search work, where it quietly produces something worse than nothing, and how to tell the two apart.

How to Rank as the Top Result in Google AI Overviews: A Practical Guide

Google AI Overviews now appear on over 70% of informational queries, and the sites they cite capture dramatically more visibility than traditional organic results. Here is a step-by-step framework for getting your content selected, cited, and linked in these AI-generated summaries.

Category: AI SEO • Published: 2026-03-30

How to Rank on ChatGPT: What Gets Your Brand Cited in AI Answers (2026)

ChatGPT processes over 2 billion queries each day, yet only a fraction of websites ever appear in its answers. The mechanisms behind ChatGPT citations are fundamentally different from Google rankings -- and understanding them is, without doubt, the most consequential SEO shift of the decade.

Category: AI SEO • Published: 2026-03-30

Perplexity AI traffic: is it worth optimizing for in 2026?

Perplexity grew 450% since 2024 and is targeting 1 billion weekly queries. ChatGPT's market share dropped from 87% to 68%. But does Perplexity traffic actually convert? Here's what the data says and whether you should bother optimizing for it.

Category: AI SEO • Published: 2026-03-30