Most SEO advice is a list of tasks. This is about which of them matter for your situation, in what order, and which you can safely ignore.
A mortgage broker's website must win the trust of a nervous first-time buyer and satisfy a regulator at the same time. Here is how borrowers search, which pages earn the call, and the advertising rules in British Columbia, Ontario and the United States that every page must follow.
Category: SEO Strategy • Published: 2026-10-12
Google says some changes show in a few hours and others take several months, and that crawling a new page can take from a few days to a few weeks. Here is what happens in the first days, weeks and months after launch, and which parts the owner controls.
Category: SEO Strategy • Published: 2026-10-05
A monthly SEO report should answer the questions Google tells owners to ask: what changed on the site, why it changed, and what happened in search afterwards. Here is what belongs in it, and how to check each number against your own Search Console.
Category: SEO Strategy • Published: 2026-09-27
We arranged the official task lists from O*NET and the US Bureau of Labor Statistics into one working week of a big company's search team. Then we marked, task by task, what a small business needs and what it can leave to the national brands.
Category: SEO Strategy • Published: 2026-09-27
Your domain, your hosting, your Google Business Profile, Search Console, Analytics and the words on your pages each have their own owner, and an agency may hold some of them. Here is how to check each one today, using the rules Google and ICANN publish.
Category: SEO Strategy • Published: 2026-09-27
A designer has quoted you for a new site, and the old one is embarrassing. Before you sign, here are the five questions that separate a website that needs replacing from one that needs three missing pages, and the two traps that cost businesses their rankings.
Category: SEO Strategy • Published: 2026-09-21
The advice online is written for companies with a marketing department. You have yourself, two people, and a phone that needs to ring. Here is the version of this question that applies to you.
Category: SEO Strategy • Published: 2026-09-12
Squarespace makes the best looking small business websites on the internet. It also produces a very particular kind of failure: a site everyone compliments and nobody finds. Here is why, and what to do about it.
Category: SEO Strategy • Published: 2026-09-10
The open ended monthly fee, with a report attached and no clear finish line, is losing its grip. Not because SEO stopped working, but because owners finally started asking what they were paying for each month.
Category: SEO Strategy • Published: 2026-09-04
People are arriving. Something happens in the next few seconds and they leave. Here is how to find the exact point where you lose them, using nothing more than your own phone.
Category: SEO Strategy • Published: 2026-09-03
Somebody actually typed this question into Google, almost word for word, and it is one of the most reasonable questions a business owner can ask. Here is the honest answer, in the order I would do it.
Category: SEO Strategy • Published: 2026-08-31
Wix is not going anywhere, and that is exactly why the question deserves a better answer than yes or no. Here is what actually matters if your shop, clinic or trade business runs on a Wix site.
Category: SEO Strategy • Published: 2026-08-29
Somebody told you that you rank well, and technically they are right. But rankings and customers are connected by four steps, and a business can pass the first and fail the other three without anyone noticing.
Category: SEO Strategy • Published: 2026-08-28
Some businesses genuinely need to hire somebody. Others are about to pay a monthly fee for work they could do themselves in a few evenings. Here is how to tell which one you are, before you sign anything.
Category: SEO Strategy • Published: 2026-08-27
Searching for yourself and seeing your business at the top proves almost nothing. Google personalises what you see. Here is how to find out where you genuinely rank, free, in about ten minutes.
Category: SEO Strategy • Published: 2026-08-25