People increasingly ask rather than search, and receive an answer rather than a list. These pieces cover what that changes and what it does not.
Three acronyms, three different jobs, and one confused business owner trying to work out which one to pay for. Here is what SEO, AEO, and GEO each actually do, explained together instead of one at a time.
Category: GEO & AI Search • Published: 2026-09-18
A new category of service appeared almost overnight, and the marketing is running well ahead of the substance. Here are the seven questions that separate somebody who does this work from somebody who added two letters to their sales page.
Category: GEO & AI Search • Published: 2026-09-17
Right now, somebody may be asking an assistant whether you are any good. The answer is being given without you in the room. Here are eight questions to ask yourself, and what to do with each kind of wrong answer.
Category: GEO & AI Search • Published: 2026-09-13
Somebody types 'best plumber in my town' into an assistant and gets three names back. Being one of those three is a different job to ranking on Google, and it depends far more on what other people say about you than on your own website.
Category: GEO & AI Search • Published: 2026-09-01
More companies are adding footer links that send visitors to ChatGPT, Gemini or Perplexity to 'research us with AI'. It looks like confidence. In practice you are giving away the visitor and the story at the same moment. Here is why we do not do it, and the one condition that would change our mind.
Category: GEO & AI Search • Published: 2026-08-18
ChatGPT now recommends products and, in some cases, lets people buy them without leaving the chat. If your products never appear, it is usually because the AI cannot read your catalogue clearly. Here is what a small store should fix first, in plain language.
Category: GEO & AI Search • Published: 2026-08-03
Injury law is the most expensive corner of Google, where a single ad click can cost more than a nice dinner. Here is how a firm gets chosen without winning the auction: through visible expertise, honest case results, reviews, and the AI assistants people now ask first.
Category: GEO & AI Search • Published: 2026-08-02
Visitors are arriving from ChatGPT and Perplexity right now, and most of them are hiding in your 'Direct' traffic, invisible. Here is how to set up your analytics so you can finally see, and measure, how many customers AI actually sends you.
Category: GEO & AI Search • Published: 2026-07-27
You want new clients to find you online, but the SEC and FINRA rules make ordinary marketing advice risky for an advisor. Here is how to earn trust with Google and the AI engines -- and win clients -- without ever crossing a compliance line.
Category: GEO & AI Search • Published: 2026-07-24
You ask ChatGPT about your own trade and your business never comes up. The truth is, ChatGPT and Perplexity choose whom to mention in almost opposite ways -- and the effort that wins one does very little for the other. Here is where to focus.
Category: GEO & AI Search • Published: 2026-07-23
When Google answers a question itself instead of showing links, your business is either named in that answer or it is invisible. Google's AI quietly breaks each question into many, searches for each, and stitches a response from paragraphs it trusts. Here is how to write so it lifts, trusts, and names you.
Category: GEO & AI Search • Published: 2026-07-16
A growing number of people looking for an accountant no longer search; they ask ChatGPT or Perplexity. This is a practical guide to how AI assistants decide which accountant to recommend, and how a firm earns its place in those answers.
Category: GEO & AI Search • Published: 2026-07-11