What should a developer's page for lot owners say?

A developer's page for lot owners should say which kinds of lots the developer buys, in which cities, and which zoning rule makes a lot suitable. In Arizona the rule can be named: A.R.S. 9-462.13 required every municipality of 75,000 persons or more to allow duplexes, triplexes, fourplexes and townhomes on single-family lots within one mile of its central business district by January 1, 2026. The page ends with a simple way to send an address.

How can partners and investors find a small developer online?

Partners and investors can find a small developer online through a search about the partnership they want. VanPlex, a Vancouver multiplex builder and developer site where Licheo's team tests its methods first, is cited in Google's AI Overview for "multiplex co-development", a search about developing a project together with a partner. A page that explains, step by step, how the developer works with partners gives such a search a page to cite.

Why would a developer put a map of its projects on its website?

A developer puts a map of its projects on its website because a map page can be found in its own right. VanPlex ranks first on Google for "Multiplex vancouver map" with its permits map page. A map, or a plain list with districts, also lets a lot owner see that the developer works nearby and lets a buyer see each project, with a link from every entry to that project's own page.

What do 311 AI citations in Bing Webmaster Tools measure?

The 311 AI citations in Bing Webmaster Tools measure how many times VanPlex's pages were displayed as sources in AI-generated answers during seven days. Microsoft defines the total in its AI Performance report as the number of citations displayed as sources in AI-generated answers during the selected time frame, across Microsoft Copilot, AI-generated summaries in Bing and selected partner products. The same report showed 13 average cited pages, the average number of different pages shown as sources per day.

How lot owners, partners and buyers find a small developer online

A developer who builds duplexes to sixplexes must be found by three groups of people, and each group types different words into Google and into AI assistants.

See if customers can find you

A small developer is found online when its website has a separate page for each of the three groups that look for it: lot owners who want to sell, partners who want to build together, and buyers or renters of the finished homes. Each page says what the developer buys, builds or sells, and where. VanPlex, a Vancouver multiplex site, holds the featured snippet (a boxed passage Google shows for some searches) and the top organic result (the first unpaid one) on Google for "multiplex developer vancouver".

Who has to find a small developer, and what does each group type?

A custom builder works on a lot the client already owns. A small developer, the kind who buys lots and builds duplexes to sixplexes, has more people to reach online: three different groups must find the business, and each group arrives with its own words.

The first is the lot owner, who asks who buys lots like this one and what the lot is worth to a developer. The second is the partner or investor, who is looking for a developer to build with. The third is the buyer or renter, who is looking for the finished homes.

Four recorded searches from Vancouver show the pattern (multiplex is the word the Vancouver sites in our proof use for a building of several homes on one lot). "Sell multiplex land" is a lot owner's search. "Multiplex co-development", which means developing a project together with a partner, is a partner's search. "Multiplex developer vancouver" comes from anyone who wants a developer in that city, and "Multiplex vancouver map" from a person who wants to see where such buildings are.

Does a developer's website speak to any of the three groups?

Our evidence on this point comes from builders' websites. On 29 September 2026 we read 80 small builder websites in Arizona and Florida, custom home, casita, infill and small multifamily builders among them. We wrote one note per site and kept it only when a second reading confirmed it, so every count is a minimum, and developers were not counted as a separate group.

On 12 of the 80, the homepage title or main heading named no service or no city; one read "Home" followed by the business name. On 5, no page for any city or area served was linked from the homepage. On 3, the whole site had five pages or fewer.

Consider what such a homepage gives each of the three groups. A title that gives only a business name tells the lot owner nothing about which lots are bought, tells the partner nothing about how a project is shared, and tells the buyer nothing about which homes are for sale.

Which page answers a lot owner?

The lot owner has one question before all others: would you buy a lot like mine? The page for lot owners answers it in its first lines. It says what kinds of lots you buy, in which cities and districts, and which zoning rule makes a lot suitable for the buildings you put up.

Phoenix shows how exact such a page can be. The city's Middle Housing Overlay District, created by Ordinance G-7446 and effective January 1, 2026, allows 4 primary dwelling units per lot. The council report for the map places it within one mile of Downtown, gives the area as 4,467.45 acres (a figure the report calls approximate) and leaves out the land near Phoenix Sky Harbor Airport. A page that states this, names the ordinance and carries the date you last checked it has told the owner of a lot inside that area why the lot interests you.

And the worth of the lot? Explain how you arrive at an offer: the size of the lot, its zoning, and whether it lies inside the one-mile area. Then give the owner a simple way to send you the address.

Which pages answer a partner and a buyer?

The partner wants to understand how you work before the first call. A page for partners explains, step by step, how a project runs with you: who brings the land, who brings the money, who holds the contractor's license, and how and when the result is divided. It names your finished projects, so that a partner can check your record.

The buyer or renter is looking for a home. How do buyers find one? In the National Association of REALTORS survey of people who bought a home between July 2023 and June 2024, 43 percent said their first step was to look online for properties, and 51 percent found the home they bought on the internet, against 5 percent who found it through a home builder or the builder's agent. Each project, finished or planned, therefore needs its own page: the address or district, the number and size of the homes, the stage of the work and the way to enquire.

A map, or a plain list of where you build, joins these pages together and serves all three groups. The lot owner sees that you work nearby, the partner sees how much you have built, and the buyer sees which homes are planned.

What proof is there that pages like these get found?

Our proof comes from Metro Vancouver, in Canada, and the screenshots are on our case studies page. VanPlex is a Vancouver multiplex builder and developer site, and one of the properties where Licheo's team tests its methods first. It holds the featured snippet and the top organic result on Google for "multiplex developer vancouver" (organic results are the ordinary, unpaid ones). It ranks first for "Multiplex vancouver map" with its permits map page. It is cited in Google's AI Overview for "multiplex co-development". And Bing Webmaster Tools, Microsoft's service for website owners, showed 311 AI citations and 13 average cited pages for it in seven days. The next section explains the featured snippet and the AI Overview in plain words.

Rain City Properties, a Vancouver real estate business that works with multiplex land, went from page 10 to the number 1 organic result for "sell multiplex land" in 30 days, verified in April 2026.

Licheo's records from Google Search Console, the free Google service that shows a site's traffic from Google Search, hold one more figure, given here without the name of the business: a residential developer in Metro Vancouver went from 362 to 1,256 monthly visits from Google. Those records were read on August 3, 2026 and run through July 2026.

All of this proof is from Vancouver, and we hold no equivalent record for a developer in Arizona or Florida. The pattern is the part a developer elsewhere can use: each result belongs to a search made by a lot owner, a partner or a buyer.

What are a featured snippet and an AI Overview?

Google defines featured snippets as "special boxes where the format of a regular search result is reversed, showing the descriptive snippet first." In plain words, for some searches Google takes a short passage from one page and shows it in a box, with the passage placed before the page's title. Nobody can order one. To the question of how to mark a page as a featured snippet, Google's documentation answers "You can't", and explains that its own systems determine whether a page would make a good one for a given search.

An AI Overview is an answer written by Google's AI and shown in its results together with links to supporting web pages. Google says AI Overviews help people understand the main points of a complicated topic or question more quickly, with links for learning more. To be shown as a supporting link, a page must already be in Google's records of the web (Google calls this being indexed) and be eligible to appear in Search with a short description. Google adds: "There are no additional technical requirements."

The Bing figure has its own definition. Microsoft says the total in its AI Performance report is "the total number of citations that are displayed as sources in AI-generated answers during the selected time frame," across Microsoft Copilot, AI-generated summaries in Bing and selected partner products.

What does Arizona's middle-housing law mean for a developer's searches?

Arizona changed what a single-family lot near a downtown may hold. Under section 9-462.13 of the Arizona Revised Statutes (written A.R.S. 9-462.13), every municipality with a population of 75,000 persons or more had to allow duplexes, triplexes, fourplexes and townhomes, by January 1, 2026, on all lots zoned for single-family residential use within one mile of its central business district. The statute makes this a "permitted use", which it defines as approval without a public hearing, and the city may not require the owner to live on the lot.

For searches the consequence is direct. The owner of a single-family lot inside that mile may now hold a lot on which a fourplex is a permitted use, and the question that follows is whether the lot lies inside the boundary. Each city draws it in its own way. Mesa measures the mile from the edge of the Downtown boundary in its General Plan. Tempe counts a lot that is at least partly within the one-mile radius. Scottsdale measures from its Old Town Area. A developer's page that states the city's own measure answers that question.

One more rule belongs on an Arizona developer's website. A.R.S. 32-1121 exempts from contractor licensing the owners of property who act as developers and build for sale or rent, on the condition that they contract for the project with a licensed general contractor. To qualify, the statute says, the licensed contractors' names and license numbers "shall be included in all sales documents." A project page is a sensible second place to name that contractor. Confirm your own case with a lawyer licensed in Arizona.

Who is searching, what do they type, and which page answers?

The table gathers the searches with the page that answers each. We hold no search counts for Arizona or Florida, so a developer there writes the same pages with the words of its own city and its own building types.

Searches and the pages that answer them. Source: Licheo's case studies (VanPlex; Rain City Properties, verified April 2026), read on 29 September 2026, for the four searches in quotation marks. The fifth row and the pages named are our advice.
Who is searching	What they type	Page that answers	What the page must contain
A lot owner	"sell multiplex land"	Page for lot owners	The kinds of lots you buy, the cities and districts, the zoning rule that makes a lot suitable, and a way to send you an address
A partner or investor	"multiplex co-development"	Page on how you work with partners	The steps of a project, who brings the land and the money, who holds the contractor's license, and your finished projects
Anyone looking for a developer in one city	"multiplex developer vancouver"	Homepage	In the title and the first lines: what you build, in which city, and for whom
A person who wants to see where projects are	"Multiplex vancouver map"	Map or list of where you build	Every project with its district, its stage and a link to its own page
A buyer or renter	The name or address of one project	Project page	The address or district, the number and size of the homes, the stage of the work, and how to enquire

What does Licheo do for a small developer?

Licheo is one service with three parts. "We build the website": we rebuild or fix the site so that it is fast, modern and right on a phone, with the pages described here in place. "We make it rank": we make the site findable on Google and citable inside ChatGPT, Perplexity, Gemini and Google AI Overviews. "We make it convert": each page tells a visitor what you do, why to trust you and what to do next, with a real contact form built in.

The fee is flat and monthly, month to month, with no contract; contact us for pricing. The free Get Found Check shows where your present site stands. You enter the website address, it reads the homepage, the domain settings and the security certificate, and in under 60 seconds it returns a letter grade from A to F, a score out of 100 and three to five quick fixes. It reads one page, so treat the grade as a place to start.

Part of a larger guide

This page is one part of Home builder marketing. The other parts:

Questions people ask

What does a lot owner type when looking for a developer to sell to?: A lot owner looking for a developer types words about selling land, and one recorded example is "sell multiplex land". Rain City Properties, a Vancouver real estate business that works with multiplex land, went from page 10 to the number 1 organic (unpaid) result on Google for that search in 30 days, verified in April 2026. A developer's page for lot owners should use the owner's words: sell, lot, land and the name of the city.
What should a developer's page for lot owners say?: A developer's page for lot owners should say which kinds of lots the developer buys, in which cities, and which zoning rule makes a lot suitable. In Arizona the rule can be named: A.R.S. 9-462.13 required every municipality of 75,000 persons or more to allow duplexes, triplexes, fourplexes and townhomes on single-family lots within one mile of its central business district by January 1, 2026. The page ends with a simple way to send an address.
How can partners and investors find a small developer online?: Partners and investors can find a small developer online through a search about the partnership they want. VanPlex, a Vancouver multiplex builder and developer site where Licheo's team tests its methods first, is cited in Google's AI Overview for "multiplex co-development", a search about developing a project together with a partner. A page that explains, step by step, how the developer works with partners gives such a search a page to cite.
Should a small developer publish a project page before the homes are finished?: Yes, a small developer should publish a project page as soon as a project is planned, because buyers begin online. In the National Association of REALTORS survey of people who bought a home between July 2023 and June 2024, 43 percent said their first step was to look online for properties, and 51 percent found the home they bought on the internet. The page states the district, the number of homes, the stage of the work and how to enquire.
Why would a developer put a map of its projects on its website?: A developer puts a map of its projects on its website because a map page can be found in its own right. VanPlex ranks first on Google for "Multiplex vancouver map" with its permits map page. A map, or a plain list with districts, also lets a lot owner see that the developer works nearby and lets a buyer see each project, with a link from every entry to that project's own page.
What is a featured snippet, and can a developer ask Google for one?: A featured snippet is a box in Google's results that shows a short passage from a page before the page's title, and a developer cannot ask Google for one. Google's documentation answers the question of how to mark a page as a featured snippet with "You can't", and says its systems determine whether a page would make a good one. VanPlex holds the featured snippet and the top organic (unpaid) result for "multiplex developer vancouver".
What does it mean when a developer's site is cited in a Google AI Overview?: When a developer's site is cited in a Google AI Overview, Google's AI-written answer shows that site as a supporting link. Google says such a page must already be in its records of the web and be eligible to appear in Search with a short description, and that there are no additional technical requirements. VanPlex is cited in Google's AI Overview for "multiplex co-development", and the screenshot is on Licheo's case studies page.
What do 311 AI citations in Bing Webmaster Tools measure?: The 311 AI citations in Bing Webmaster Tools measure how many times VanPlex's pages were displayed as sources in AI-generated answers during seven days. Microsoft defines the total in its AI Performance report as the number of citations displayed as sources in AI-generated answers during the selected time frame, across Microsoft Copilot, AI-generated summaries in Bing and selected partner products. The same report showed 13 average cited pages, the average number of different pages shown as sources per day.
Does an owner-developer in Arizona need a contractor's license to build homes for sale?: An owner-developer in Arizona is exempt from contractor licensing when building homes for sale or rent, on a condition set by A.R.S. 32-1121: the developer must contract for the project with a licensed general contractor. To qualify, the statute says the licensed contractors' names and license numbers must be included in all sales documents. This is general information, so confirm your own case with a lawyer licensed in Arizona before relying on the exemption.
Can a developer build four homes on a single-family lot near downtown Phoenix?: Yes, a developer can build four homes on a single-family lot near downtown Phoenix where the city's Middle Housing Overlay District applies. The district, created by Ordinance G-7446 and effective January 1, 2026, allows 4 primary dwelling units per lot within one mile of Downtown. The council report for the map gives the area as 4,467.45 acres, a figure it calls approximate, and excludes the land near Phoenix Sky Harbor Airport, as state law requires.

Sources

Featured snippets and your website, Google Search Central. Updated 2025-12-10, accessed 29 September 2026.
AI features and your website, Google Search Central. Updated 2025-12-10, accessed 29 September 2026.
About Search Console, Search Console Help, Google. Accessed 29 September 2026.
Introducing AI Performance in Bing Webmaster Tools Public Preview, Microsoft Bing Blogs. Published 2026-02-10, accessed 29 September 2026.
A.R.S. 9-462.13, Zoning; development; middle housing; applicability; definitions, Arizona State Legislature. Accessed 29 September 2026.
A.R.S. 32-1121, Persons not required to be licensed; penalties; applicability, Arizona State Legislature. Accessed 29 September 2026.
Middle Housing Text Amendment and Overlay District, City of Phoenix. Accessed 29 September 2026.
File 25-2234, Middle Housing text amendment (Ordinance G-7446), City of Phoenix Legistar. Accessed 29 September 2026.
City Council Formal Meeting Report, Agenda Date 11/19/2025, Item No. 72 (Ordinance G-7447), City of Phoenix. Accessed 29 September 2026.
Council Report, File 25-1006 (middle housing), City of Mesa. Accessed 29 September 2026.
Middle Housing, City of Scottsdale. Accessed 29 September 2026.
Part 5, Chapter 8, Middle Housing Overlay District, Tempe Zoning and Development Code, City of Tempe, published by Municode. Accessed 29 September 2026.
2025 Home Buyers and Sellers Generational Trends Report, National Association of REALTORS Research Group. Accessed 29 September 2026.
Case studies: VanPlex and Rain City Properties (screenshots of the search results), Licheo. Websites read twice on 29 September 2026.
From Page 10 to #1: Rain City Properties case study, Licheo. Websites read twice on 29 September 2026.
What 80 small builder websites in Arizona and Florida get wrong (Licheo's own reading of the websites), Licheo. Websites read twice on 29 September 2026.

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