Crawling, indexing, rendering, speed and structured data. Unglamorous work, and the reason a great many good sites never appear at all.
Crawl budget is not just an enterprise concern. Any site with duplicate pages, thin content, URL parameters, or indexing problems can waste the crawl allocation Google assigns it, and pay for that waste in slower indexing and suppressed rankings.
Category: Technical SEO • Published: 2026-05-29
Most website redesigns destroy between 20% and 60% of organic traffic within the first ninety days. Almost all of that damage is preventable. This SEO checklist for website redesign covers every step before, during, and after launch, in the order you need to do them.
Category: Technical SEO • Published: 2026-05-29
More than 65% of small business website traffic now comes from mobile devices; Google ranks your site based on its mobile version, not its desktop version. If your phone experience is poor, you are invisible. Here is how to fix it.
Category: Technical SEO • Published: 2026-05-11
Three letters that decide whether Google loves or hates your site: LCP, INP, CLS. Here is what each one means in plain English, and how to fix them on WordPress, Shopify, Wix, and Squarespace.
Category: Technical SEO • Published: 2026-05-08
Google Search Console is the most powerful free SEO tool in existence, and most small business owners either ignore it entirely or feel intimidated by it. Here are the five things that actually matter, in plain English.
Category: Technical SEO • Published: 2026-05-07
You do not need an agency or a thousand-dollar tool to understand what is wrong with your website. With one hour, a coffee, and the free tools listed here, you can find the problems that actually matter.
Category: Technical SEO • Published: 2026-05-06
Structured data sounds technical. It is not. Here are copy-paste schema templates for local businesses, service providers, and restaurants, with step-by-step instructions for every major platform.
Category: Technical SEO • Published: 2026-04-22
Google now uses the mobile version of your website as the primary version for ranking. If your desktop site looks perfect but your mobile experience is broken, you are optimizing the wrong version.
Category: Technical SEO • Published: 2026-04-16
You do not need to install performance monitoring tools to track your Core Web Vitals. Google provides three free tools that require zero setup, no code changes, and no account friction. Here is how to use each of them properly.
Category: Technical SEO • Published: 2026-04-15
LocalBusiness schema is the single most important structured data type for any local business. Here is the complete template, every field explained in plain English, and the sub-types that make your schema more specific and more powerful.
Category: Technical SEO • Published: 2026-04-15
A certified, award-winning steel fabricator in Metro Vancouver, nearly two decades of work, serious credentials, and a website scoring 44/100. Here is the full teardown, finding by finding, and the strategy we built from it.
Category: Technical SEO • Published: 2026-04-15
Your website probably has duplicate URLs you do not even know about. Canonical tags tell Google which version is the real one -- and getting this wrong can silently sabotage your rankings for years.
Category: Technical SEO • Published: 2026-04-13
Google's SAGE research reveals that information co-location eliminates the need for deep research 35% of the time. Here's how to restructure your site so AI agents find everything they need without hopping to a competitor.
Category: Technical SEO • Published: 2026-04-12
Largest Contentful Paint is the Core Web Vitals metric that affects your perceived page speed more than any other. Here is what it actually measures, what makes it bad, and the five fixes that solve the problem for most small business sites.
Category: Technical SEO • Published: 2026-04-11
Schema markup sounds intimidating -- it involves a thing called JSON-LD, acronyms, and invisible code. But the actual concept is simple, and you can implement most of what you need without writing a single line of code. Here is the complete beginner's guide.
Category: Technical SEO • Published: 2026-04-11