Where AI genuinely helps with search work, where it quietly produces something worse than nothing, and how to tell the two apart.
Backlinks used to be everything. Now AI search doesn't care about your links; it cares about your reputation. Here's what the research shows and how to adapt your strategy.
Category: AI SEO • Published: 2026-01-24
Everyone has opinions about ChatGPT vs Google. But what does the actual data show? We looked at market share, user behavior, and what it means for your traffic strategy.
Category: AI SEO • Published: 2026-01-24
Everyone's arguing about whether GEO will replace SEO. They're missing the point. The real question is how to make them work together, and the data shows businesses doing both are seeing 2x better results.
Category: AI SEO • Published: 2026-01-24
Perplexity is processing 780+ million queries per month and growing 20% month-over-month. But ranking there is nothing like ranking on Google. Here's what the data shows actually gets you cited.
Category: AI SEO • Published: 2026-01-24
Some marketers are creating hidden pages optimized only for AI crawlers. It's working, but is it ethical? Here's what you need to know about this emerging tactic.
Category: AI SEO • Published: 2026-01-24