The Structured Data Agent

The specialist that speaks to search engines in their own language.

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The Structured Data Agent is the member of the Licheo team that adds schema, which is a set of hidden labels that tell search engines exactly what each part of your page means. This helps you appear with richer results and helps AI tools understand and cite you. It works with the other agents, and you approve the site before it goes live.

A page a machine can truly understand

Here is something many people do not realize. When a search engine reads your page, it sees text, but it does not automatically know that one line is a price, another is a review, and another is your opening hours. It has to guess. And when it guesses, sometimes it guesses wrong.

Structured data removes the guessing. It attaches clear labels, written in a format called JSON-LD, that say plainly: this is a product, this is a rating, this is an event. Suddenly the machine understands you with precision.

What the Structured Data Agent does

This agent reads the content the other agents produce and wraps it in the correct labels, choosing the right type for each page.

  • Adds schema markup (the hidden labels) that describes your business, products, articles, reviews, and more
  • Chooses the correct schema type for each page, so a service page is marked as a service and an article as an article
  • Formats everything in JSON-LD, the format search engines prefer, and validates it so there are no errors
  • Keeps the labels matched to the visible content, because search engines penalize labels that do not match the page

How it fits with the team

The Structured Data Agent depends on the work of others. It takes the words from the Copywriter Agent and the design from the Design Agent, then it describes them in a language search engines and AI systems read directly.

This matters more every year. AI tools like ChatGPT and Google's AI answers lean on structured data to understand and quote sources. The orchestrator makes sure this agent runs after the content is ready, so the labels always match. And of course, you approve the finished result.

Questions people ask

What is schema in simple terms?
Schema is a set of hidden labels added to your page. They tell search engines what each piece of content is, such as a price, a review, or a business address.
What are rich results?
Rich results are the enhanced listings in search, like star ratings or event dates shown directly in the results. Correct schema makes your pages eligible for them.
Does schema help with AI search?
Yes. AI tools read structured data to understand who you are and what you offer, which improves the chance they describe or cite your business correctly.
Will I see these labels on my page?
No. Schema is invisible to visitors. It lives in the code and speaks only to search engines and AI systems.
What if my content changes later?
The agent keeps the labels matched to your visible content. If the content changes, the schema is updated to stay accurate.

Let the Structured Data Agent label your site

Help search engines and AI tools understand your business exactly. Describe what you do and let the Licheo agents build and label it, with your approval before launch.

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