Straight North is a Chicago-based B2B digital marketing agency offering SEO, PPC, and web design services with a focus on lead generation and measurable ROI. In this comparison, we evaluate how Licheo's autonomous AI SEO agent stacks up against Straight North (SEO Agency) across pricing, features, deliverables, and overall value.
| Feature | Licheo | Straight North |
|---|---|---|
| Starting Price | Contact us | $2,500/month ($2,500 - $15,000+/month) |
| Contract Length | Month-to-month | 6-12 months |
| Monthly Deliverables | Continuous execution | 5-15 tasks |
| Setup Time | 5 minutes | 2-4 weeks |
| Your Time Required | 0 hours/week | 2-4 hours/week collaboration |
| Support | 24/7 AI + Human oversight | Dedicated account manager |
A detailed look at what each platform offers across all major SEO capabilities.
| Capability | Licheo | Straight North |
|---|---|---|
| Autonomous Execution | ✓ (100% hands-off) | ✗ (Human-managed) |
| AI-Powered | ✓ (AI specialists 24/7) | ✗ (Traditional methods) |
| GEO Optimization | ✓ (ChatGPT, Perplexity, AI Overviews) | ✗ (Not specialized) |
| Technical SEO Audits | ✓ (Continuous monitoring) | ✓ (Included) |
| Technical SEO Fixes | ✓ (Auto-implemented) | ~ (With development team) |
| Schema Markup | ✓ (Automatic generation) | ✓ (Manual implementation) |
| Content Creation | ✓ (Blog posts, landing pages) | ✓ (Additional cost) |
| Content Optimization | ✓ (Automatic improvements) | ✓ (Included) |
| Keyword Research | ✓ (AI-powered discovery) | ✓ (Included) |
| Link Building | ✓ (Quality outreach) | ✓ (Outreach-based) |
| Backlinks Analysis | ✓ (Continuous monitoring) | ✓ (Included) |
| Rank Tracking | ✓ (Daily updates) | ✓ (Monthly reports) |
| Competitor Analysis | ✓ (24/7 monitoring) | ✓ (Quarterly) |
| Reporting | ✓ (Real-time dashboard) | ✓ (Monthly) |
| White Label | ✗ (Not available) | ✗ (Not available) |
| Metric | Licheo | Straight North |
|---|---|---|
| Monthly Cost | Contact us | $2,500-$15,000+ |
| Monthly Deliverables | continuous improvements | 5-15 tasks |
| Contract | Month-to-month | 6-12 months |
| GEO | Included | Not available |
Licheo is a fully autonomous AI SEO service that executes improvements continuously with zero time required from you. Straight North is a SEO Agency that requires you to review, approve, and implement recommendations yourself. Licheo delivers ongoing SEO and GEO optimization — including content creation, technical fixes, and schema markup — as a hands-off service.
Straight North starts at $2,500/month. Licheo's pricing is available on request — contact us for a tailored quote. The more relevant comparison is total cost of ownership: Straight North requires 2-4 hours/week collaboration of your time each week, which has a real labour cost. Licheo requires zero hours from your team and delivers continuous improvements month over month.
For most businesses, yes — Licheo covers the full SEO spectrum including technical audits, content creation, GEO optimization, schema markup, link building, and rank tracking. Straight North specializes in seo agency. If your primary need is hands-off execution across all SEO areas, Licheo replaces Straight North entirely. If you need a purely standalone monitoring dashboard, Straight North may serve that niche use case.
All improvements Licheo makes — page optimizations, schema markup, content published, technical fixes — are permanent changes to your website. Unlike some platforms that revert changes on cancellation (such as JavaScript-injection tools), Licheo's work lives in your actual codebase and CMS. Your SEO gains are yours to keep.
Looking at other options in the same category?
Join businesses that switched from Straight North to Licheo and saw more improvements in their first month than they got in an entire quarter. Licheo's AI SEO agent works 24/7, executing SEO and GEO improvements continuously, completely hands-off.
See if customers can find you and see exactly what Licheo can do for your website.