What is the services editor on Google Business Profile?

The services editor is the part of the profile where a business lists the jobs it does, chosen from Google's suggestions or written as custom services, with an optional description and price for each. Google says a listed service may be highlighted on your profile when local customers search for it, and the Google Maps app shows the full list under Services.

Can I put prices on my Google Business Profile?

Yes, in the right field. Google's services editor lets you add details like descriptions and prices to each service. Prices do not belong in the business description, which Google's guidelines say must not focus on promotions, prices and sales, or in the names of custom services, which Google rejects when they include prices or phone numbers.

Do attributes help a business appear in more searches?

Google says they can. Its help page on attributes says that if you add certain attributes, your business might show up in searches for places with those attributes. A cafe with the wheelchair-accessible entrance attribute set, for example, can appear when someone asks for an accessible cafe. Read Google's definition of each attribute first, and set only those that are true.

Why do my reviews mention services I do not offer?

Google may ask a reviewer which task your business performed, and its help page says the available tasks come from the merchant's service list, website (if available), or a standard list of tasks for the business type. When your own list is short, the standard list fills the gap. Add your real services to the list, and the choices offered to reviewers follow it.

Should every service have its own page on my website?

Each main service that customers ask about deserves its own page, with the answer to the main question in the first sentence and the details after it. Small variations of one service belong on the same page, under headings written as questions. Google's guide to optimizing for its generative AI features warns that pages made for every variation, mainly to manipulate rankings, break its spam policy.

What is priceRange in LocalBusiness structured data?

priceRange is a property in Google's local business structured data for the relative price range of a business, written as a numerical range such as $10-15 or as currency signs such as $$. Google's documentation, updated on 8 September 2026, says the field must be shorter than 100 characters, or Google won't show a price range for the business.

Does Google answer product questions for shops automatically?

For local stores that sell physical goods, Google may ask the owner quick yes or no questions about in-store products, and the answers show in the Products section of the profile on Google Maps and Search. Google's help page says the feature is not available for all profiles. Accurate answers matter, because Google says misrepresentations of your inventory violate its policies.

Why does Google show different hours or services than my website?

Google builds a profile from several sources, including user reports and licensed data, and may update it when those sources disagree with the profile. Its help page says it may publish a user's suggested edit after 4 days if your business website supports it. When the website, the profile and Apple Business all say the same thing, there is no conflict to settle.

Which service questions should a local business answer first?

Start with the questions your staff hear on the phone every week, because those are the ones customers cannot answer from your listings today. For a plumber, for example, they are whether you do a job, whether you come to a town, when you are open and what a job costs. Write each answer in its profile field and on the website.

How do you answer customers' service questions so that Google and AI assistants repeat the right answer?

The questions customers ask before they call, the three places on a Business Profile that answer them, where prices may and may not go, how the website supports each answer, and how to keep every answer the same everywhere.

See if customers can find you

You answer service questions so that Google and AI assistants repeat them by putting each answer in the field built for it and saying the same thing on your website: the services list for what you do and its price, the attributes for practical facts such as parking, payments and wheelchair access, and a page for each main service whose first sentence answers the question. Google says a listed service may be highlighted on your profile when local customers search for it, and that attributes can make a business appear in searches for places with those attributes.

Which service questions do customers ask before they call?

Think of the questions a customer has before phoning a local business: do you do this job, can you do it where I am and when I need it, and what will it cost me. A fourth group is practical: can I park, can I pay by card, is there a step at the door. Answers in writing let the customer decide without a call, and they give search engines and assistants something exact to repeat.

Where do these answers live? The table pairs each common question with the place on the Business Profile and the place on the website where it belongs. It is an illustration, written for a plumbing business, and the same pattern fits a clinic, a salon or a garage with other words in the first column.

The rest of this guide takes the profile fields one by one and then the website. It complements our guide to answer-first writing, which explains how to write the first sentence of any section so that it can stand alone as the answer.

Service questions for a plumbing business and where each answer belongs. Written by Licheo on 16 October 2026 as an illustration; the profile fields are those named in Google Business Profile Help, accessed 16 October 2026.
What the customer asks	Where to answer on the Business Profile	Where to answer on the website
Do you replace water heaters?	Services list, with the service name and a short description	A page for the service whose first sentence says yes and what is included
Do you come to my town?	Service area, up to 20 cities or postal codes	A page on the area served, with the towns named in sentences
Are you open on Saturday? Do you take emergency calls?	Main hours, special hours, more hours	The contact page, with the same hours
What does a repair cost?	The price field in the services list	The service page, with the price or a dated price range and what it depends on
Can I pay by card? Is there parking?	Attributes	The contact page or the page about visiting
Is your entrance wheelchair-accessible?	Accessibility attributes	A short note on the contact page

How does the services list on a Business Profile answer questions?

The services editor is the part of the Business Profile where a business lists what it does. Google's help page says that when local customers search Google for an offering you provide, that service may be highlighted on your profile, and that in the Google Maps app customers can view the full menu of services under Services. Businesses in certain categories, such as service businesses, have this option.

Google suggests services for each type of business. Its example: a plumbing business might get options such as "Install faucet" or "Repair toilet". An owner can also create custom services, group them into categories, and add a description and a price to each. Google sets one rule for the names of custom services: avoid profanity, gibberish, personal information, prices, or phone numbers, because custom services that break the policy will be automatically rejected.

A complete list helps in a second place too. Google's page on reviews for service businesses says that customers may be asked which task the business performed, and that the available tasks come from the merchant's service list, website (if available), or a standard list for the business type. So a service that is missing from the list may also be missing from the words of future reviews. Google's tip for that case is direct: if a job type is unavailable, add it to the service list.

How do attributes answer practical questions?

Attributes are the facts on a profile that take a yes or a no: Wi-Fi, outdoor seating, payment methods, accessibility and many more, depending on the category. Google's help page says that attributes show up on your Business Profile on Search, Maps, and other Google platforms, and that if you add certain attributes, your business might show up in searches for places with those attributes. A person who asks for a wheelchair-accessible cafe, let's say, can only find yours if the attribute is set.

Google defines several attributes with care, and the definitions are worth reading before you answer. A wheelchair-accessible entrance, for example, is one that is one meter wide and has no steps or stairs, or one with a ramp where there are steps. A wheelchair-accessible restroom needs a door of at least 1 meter as well. Some attributes are filled in from what visitors report, and some the owner sets directly. Google says a review of an attribute edit can take up to 30 days in some cases.

Identity attributes, such as women-owned or veteran-owned, are also available, and Google's page defines the small business attribute: a small business makes less than $10 million a year, and franchises can't be considered a small business. Each attribute is a short, exact answer that a customer would otherwise have to phone for.

Where should prices go, and where must they not go?

Prices are a common question, and Google's rules handle them with care, so it is right to be precise. On the Business Profile, the price of a service goes in the services editor, which allows details like descriptions and prices for each service. Prices do not belong in the business description: Google's guidelines do not allow a description that focuses on special promotions, prices, and offer sales. They do not belong in the names of custom services either. Google's Maps content policy adds that a merchant's listing must not contain time-bound promotions, pricing, or direct calls-to-action.

On the website, the owner decides. A service page can give a price, a range, or the factors that change the price, with the date on which it was last checked. If you publish a range, make it the real one from your recent invoices, and say what moves a job from the low end to the high end, such as access, materials or the time of day.

Google's documentation on local business structured data (labels in the page code that describe the business) has a property called priceRange, for the relative price range of a business, written as a numerical range such as "$10-15" or as currency signs such as "$

quot;. Google says this field must be shorter than 100 characters, or it won't show a price range for the business.

How does the website support the answers on the profile?

The website and the profile are read together, and Google says so in several places. Its help page on business information lists content from a business's official website among the sources of a profile. Its page on Google updates says that when a user suggests an edit and the owner does not answer within 4 days, Google may publish it if it is supported by other publicly available information, such as your business website. And its page on AI features asks site owners to check that their Business Profile information is up-to-date and that structured data matches the visible text on the page.

Apple asks for the same agreement. Its Apple Business guide says that whenever possible, the hours on the place card need to match the hours published on your official website, and that the address should be the address officially listed on your website. When the profile, the place card and the website say three different things, each system has to choose which one to believe, and the owner no longer decides the answer.

So the website holds the full version of each answer: the service, the area, the hours, the price or its factors, and the practical details, each in a sentence that a reader can quote. The profile holds the short version in its fields. Both must say the same thing.

How should a service page answer the question?

A service page answers best when its first sentence is the answer. Suppose the page is about water heater replacement. A useful opening reads: "Yes, we replace gas and electric water heaters in Burnaby, New Westminster and East Vancouver, and most jobs are finished on the day of the visit." That sentence names the job, the area and the timing, and it can stand alone as an answer in a search result or a spoken reply. The rest of the page then gives the brands, the steps, the price factors, the warranty and a few recent jobs. This example is an illustration; write the facts that are true for your business.

Headings written as the customer's own questions help in the same way: Do you remove the old tank? How long does a replacement take? Do you need a permit? Each heading gets a short, direct answer in its first sentence, then the detail. Our guide to answer-first writing explains the method in full, and our guide to People Also Ask shows how to find the questions customers type.

Two cautions. Do not create a separate page for every small variation of a question; Google's guide to optimizing for its generative AI features, updated on 10 July 2026, says that doing so primarily to manipulate rankings or generative AI responses violates its scaled content abuse spam policy. And keep each page about one service, so that the first sentence can answer one question well.

Should you add LocalBusiness structured data for service details?

Structured data is code on the page that labels each piece of information for search engines. Google's documentation for local business structured data, updated on 8 September 2026, says that with it you can tell Google about business hours, different departments within a business, and more, and that when users search for businesses, Search results may display a prominent knowledge panel with details about a business that matched the query.

Three points from Google's pages keep this markup honest. It must match the page: Google's AI features page asks site owners to make sure structured data matches the visible text. The review properties are only recommended for sites that capture reviews about other local businesses, so a business does not mark up its own reviews for stars. And Google's AI features page also says there's no special schema.org structured data that you need to add to appear in its AI features. Use the markup to describe the homepage correctly, and put the answers themselves in the visible text and in the profile.

How do you keep every answer the same everywhere?

Answers stop matching over time: a new service is added to the website and forgotten on the profile, the Saturday hours change on the door and stay the same on Apple Maps. The fix is a short list that one person checks on a fixed day each month, and a rule that every change goes to all the places on the same day.

Google's help page for the Gemini app says Gemini takes addresses, descriptions, websites, ratings, and opening hours from public information on Google Maps, and Google's help page for Ask Maps warns that AI-powered answers can sometimes be incorrect. What an owner can do is make sure that every source the tool reads says the same thing.

Every service on the website is also in the Business Profile services list, with a short description.
Every price on the profile matches the price or the range on the website.
The attributes for payments, parking and accessibility are set and true.
The hours on the profile, on Apple Business and on the website are identical, including holidays.
Each main service page answers its question in the first sentence.
The homepage structured data matches the name, address, phone number and hours shown on the page.

Part of a larger guide

This page is one part of Local answer engine optimization. The other parts:

Questions people ask

What is the services editor on Google Business Profile?: The services editor is the part of the profile where a business lists the jobs it does, chosen from Google's suggestions or written as custom services, with an optional description and price for each. Google says a listed service may be highlighted on your profile when local customers search for it, and the Google Maps app shows the full list under Services.
Can I put prices on my Google Business Profile?: Yes, in the right field. Google's services editor lets you add details like descriptions and prices to each service. Prices do not belong in the business description, which Google's guidelines say must not focus on promotions, prices and sales, or in the names of custom services, which Google rejects when they include prices or phone numbers.
Do attributes help a business appear in more searches?: Google says they can. Its help page on attributes says that if you add certain attributes, your business might show up in searches for places with those attributes. A cafe with the wheelchair-accessible entrance attribute set, for example, can appear when someone asks for an accessible cafe. Read Google's definition of each attribute first, and set only those that are true.
Why do my reviews mention services I do not offer?: Google may ask a reviewer which task your business performed, and its help page says the available tasks come from the merchant's service list, website (if available), or a standard list of tasks for the business type. When your own list is short, the standard list fills the gap. Add your real services to the list, and the choices offered to reviewers follow it.
Should every service have its own page on my website?: Each main service that customers ask about deserves its own page, with the answer to the main question in the first sentence and the details after it. Small variations of one service belong on the same page, under headings written as questions. Google's guide to optimizing for its generative AI features warns that pages made for every variation, mainly to manipulate rankings, break its spam policy.
How do I write a price range on my website without misleading customers?: Take the range from your own recent invoices, give the date on which you checked it, and say what moves a job from the low end to the high end, such as access, materials or the time of day. A range with its reasons answers the question honestly, and an AI assistant can repeat it as it stands.
What is priceRange in LocalBusiness structured data?: priceRange is a property in Google's local business structured data for the relative price range of a business, written as a numerical range such as $10-15 or as currency signs such as $$. Google's documentation, updated on 8 September 2026, says the field must be shorter than 100 characters, or Google won't show a price range for the business.
Does Google answer product questions for shops automatically?: For local stores that sell physical goods, Google may ask the owner quick yes or no questions about in-store products, and the answers show in the Products section of the profile on Google Maps and Search. Google's help page says the feature is not available for all profiles. Accurate answers matter, because Google says misrepresentations of your inventory violate its policies.
Why does Google show different hours or services than my website?: Google builds a profile from several sources, including user reports and licensed data, and may update it when those sources disagree with the profile. Its help page says it may publish a user's suggested edit after 4 days if your business website supports it. When the website, the profile and Apple Business all say the same thing, there is no conflict to settle.
Which service questions should a local business answer first?: Start with the questions your staff hear on the phone every week, because those are the ones customers cannot answer from your listings today. For a plumber, for example, they are whether you do a job, whether you come to a town, when you are open and what a job costs. Write each answer in its profile field and on the website.

Sources

Manage your services on your Business Profile, Google Business Profile Help. Accessed 16 October 2026.
Manage your business attributes, Google Business Profile Help. Accessed 16 October 2026.
About reviews for service businesses, Google Business Profile Help. Accessed 16 October 2026.
Answer questions about your inventory, Google Business Profile Help. Accessed 16 October 2026.
Guidelines for representing your business on Google, Google Business Profile Help. Accessed 16 October 2026.
Prohibited & restricted content, Maps User Generated Content Policy Help, Google. Accessed 16 October 2026.
Local business (LocalBusiness) structured data, Google Search Central. Updated 2026-09-08, accessed 16 October 2026.
AI features and your website, Google Search Central. Updated 2025-12-10, accessed 16 October 2026.
Optimizing your website for generative AI features on Google Search, Google Search Central. Updated 2026-07-10, accessed 16 October 2026.
Understand how Google sources & uses info in Business Profiles & local search results, Google Business Profile Help. Accessed 16 October 2026.
Understand Google updates on your Business Profile, Google Business Profile Help. Accessed 16 October 2026.
Configure location attributes in Apple Business, Apple Support. Published 2026-04-14, accessed 16 October 2026.
Find places & get directions in Gemini Apps, Gemini Apps Help, Google. Accessed 16 October 2026.
Ask questions in Google Maps, Google Maps Help. Accessed 16 October 2026.
Edit your Business Profile, Google Business Profile Help. Accessed 16 October 2026.

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