19 Years. Zero Leads. Now About 7 a Week.

Jeff & Simon is a respected custom welding and blacksmithing shop in Vancouver. For nearly two decades they had a website that never once brought them a customer. After licheo’s SEO and AI-search work, it now brings them around seven qualified enquiries a week — entirely from organic search, with no ad spend.

Results at a glance

  • 19 years in business with a website that never produced a single lead.
  • ~7 qualified enquiries per week now arriving from organic search.
  • 9 cities covered by unique service-area pages across Metro Vancouver.
  • 100% organic — no ad spend; every lead comes from search and AI search.

The problem: a great shop nobody could find online

Jeff & Simon do exceptional work — custom railings, floating and mono-stringer staircases, structural steel, and blacksmithing for some of Vancouver’s most demanding projects. Their reputation was built the way it is for most trades: word of mouth, repeat clients, and referrals.

But their website did nothing. In nineteen years of business, it had never produced a single lead. Anyone searching online for a Vancouver welder or metal fabricator simply never saw them — competitors with weaker work but better-optimised sites were taking those enquiries instead.

What we did

  • Rebuilt for speed and crawlability — a fast static site that loads quickly, renders cleanly for Google, and gives every page a solid technical foundation.
  • Local pages that actually rank — nine unique service-area pages (Vancouver, Burnaby, Coquitlam, North & West Vancouver, New Westminster, Port Moody, Squamish, Whistler) with genuinely local content and LocalBusiness schema.
  • Content that answers real questions — a structured blog covering the work people actually search for, with FAQ schema so answers can surface directly in search.
  • Built to be found by AI search — optimised to be cited by ChatGPT, Perplexity, and Google AI Overviews.

The result

Within the first months, the new pages started ranking and the inbox started moving. What had been zero web leads in nineteen years became a steady stream — today, around seven qualified enquiries every week, consistently, from organic search. These are people actively searching for the exact work Jeff & Simon do, in the areas they serve: the highest-intent leads a business can get, at no cost per click.

“For nineteen years our website never brought us a single job. Now we get something almost every day. It just works in the background.” — Jeff & Simon Custom Welding & Blacksmithing, Vancouver BC

Frequently asked questions

How long did it take to start getting leads?
The foundational work went live over the first several weeks; organic enquiries began as Google indexed and ranked the new pages, and built into a steady flow as more local and AI-search pages were published.
Was any of this from paid ads?
No. Every enquiry is from organic search and AI search results — there was no ad spend.
Will this work for my welding or fabrication shop?
Most trade and fabrication businesses are in the same position Jeff & Simon were in. The same playbook — local pages, structured data, useful content, AI-search readiness — applies to any service business with a defined service area.